The Story Behind Hreflab
Built by a search mind and a software mind to revive domains — and your rankings
Two Minds, One Mission
We turn forgotten domains into your competitive advantage
Two Minds, One Mission
We turn forgotten domains into your competitive advantage
Two Minds, One Mission
We turn forgotten domains into your competitive advantage
Dominic Dreiner
The search mind & CEO of Hreflab.
Dominic is the search mind behind the company—deeply vetted through years of hands-on work across search engines, technical SEO, and online marketing. He’s obsessed with how rankings are actually won: crawling and indexing behavior, site architecture, on-page performance, and the signals that move the needle. That mix of strategy and technical detail is what shapes how we approach link building and expired domains—carefully, data-led, and built for long-term results.
Dominic Dreiner
The search mind & CEO of Hreflab.
Dominic is the search mind behind the company—deeply vetted through years of hands-on work across search engines, technical SEO, and online marketing. He’s obsessed with how rankings are actually won: crawling and indexing behavior, site architecture, on-page performance, and the signals that move the needle. That mix of strategy and technical detail is what shapes how we approach link building and expired domains—carefully, data-led, and built for long-term results.
Dominic Dreiner
The search mind & CEO of Hreflab.
Dominic is the search mind behind the company—deeply vetted through years of hands-on work across search engines, technical SEO, and online marketing. He’s obsessed with how rankings are actually won: crawling and indexing behavior, site architecture, on-page performance, and the signals that move the needle. That mix of strategy and technical detail is what shapes how we approach link building and expired domains—carefully, data-led, and built for long-term results.
Kolja Völker
The tech mind & CTO of Hreflab
Kolja is the CTO and the technical backbone of the company, bringing deep experience in building software from early prototypes to stable, production-ready systems. He’s detail-oriented and systematic, with a strong instinct for spotting issues early and solving them cleanly. That engineering focus is what turns our ideas into reliable tooling—built to scale and designed to hold up in real-world use.
Kolja Völker
The tech mind & CTO of Hreflab
Kolja is the CTO and the technical backbone of the company, bringing deep experience in building software from early prototypes to stable, production-ready systems. He’s detail-oriented and systematic, with a strong instinct for spotting issues early and solving them cleanly. That engineering focus is what turns our ideas into reliable tooling—built to scale and designed to hold up in real-world use.
Kolja Völker
The tech mind & CTO of Hreflab
Kolja is the CTO and the technical backbone of the company, bringing deep experience in building software from early prototypes to stable, production-ready systems. He’s detail-oriented and systematic, with a strong instinct for spotting issues early and solving them cleanly. That engineering focus is what turns our ideas into reliable tooling—built to scale and designed to hold up in real-world use.
Ready to Get Started?
Explore your SEO Options with a free, no-obligation Consultation. We're here to help you find the perfect Backlink Match or Expired Domain to accelerate your SEO Growth.
Ready to Get Started?
Explore your SEO Options with a free, no-obligation Consultation. We're here to help you find the perfect Backlink Match or Expired Domain to accelerate your SEO Growth.
Ready to Get Started?
Explore your SEO Options with a free, no-obligation Consultation. We're here to help you find the perfect Backlink Match or Expired Domain to accelerate your SEO Growth.
Milestones That Made Us
From idea to product. Follow our pathway.
Milestones That Made Us
From idea to product. Follow our pathway.
Milestones That Made Us
From idea to product. Follow our pathway.
One Burger And Six Beers Later
Over burgers and a couple of beers, Dominic laid out a simple insight: expired domains could be used to build links—or even as the foundation for new projects like satellite sites. Kolja immediately saw how it could become software, and the first product picture snapped into place.
2023
One Burger And Six Beers Later
Over burgers and a couple of beers, Dominic laid out a simple insight: expired domains could be used to build links—or even as the foundation for new projects like satellite sites. Kolja immediately saw how it could become software, and the first product picture snapped into place.
2023
One Burger And Six Beers Later
Over burgers and a couple of beers, Dominic laid out a simple insight: expired domains could be used to build links—or even as the foundation for new projects like satellite sites. Kolja immediately saw how it could become software, and the first product picture snapped into place.
2023
Building the First MVP
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2024
Building the First MVP
That first product picture quickly turned into weeks of iterations—trial, error, and plenty of problems along the way. After a lot of back-and-forth, we shipped the first MVP of the tooling and gave it a name: Backlynxer—the lynx that finds the links.
2024
Building the First MVP
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2024
From MVP to Company
After supporting a handful of smaller projects, Backlynxer proved itself in real use. As the MVP matured into a more robust, scalable tool, we made it official and formed the company to build it properly—and take it further.
2025
From MVP to Company
That first product picture quickly turned into weeks of iterations—trial, error, and plenty of problems along the way. After a lot of back-and-forth, we shipped the first MVP of the tooling and gave it a name: Backlynxer—the lynx that finds the links.
2025
From MVP to Company
After supporting a handful of smaller projects, Backlynxer proved itself in real use. As the MVP matured into a more robust, scalable tool, we made it official and formed the company to build it properly—and take it further.
2025
Real Customers, Real Validation
When the first larger projects and customers came in, the idea stopped being an experiment and started becoming a product. It was clear we’d hit a real need—and were solving a real-world pain point people were actively looking to fix.
2025
Real Customers, Real Validation
That first product picture quickly turned into weeks of iterations—trial, error, and plenty of problems along the way. After a lot of back-and-forth, we shipped the first MVP of the tooling and gave it a name: Backlynxer—the lynx that finds the links.
2025
Real Customers, Real Validation
When the first larger projects and customers came in, the idea stopped being an experiment and started becoming a product. It was clear we’d hit a real need—and were solving a real-world pain point people were actively looking to fix.
2025
Building Toward Self‑Serve
Today, we’re focused on making the service even better—sharpening the workflows, improving reliability, and expanding what the platform can do. Next up is our biggest step yet: launching Backlynxer as a fully self-service SaaS product.
2026
Building Toward Self‑Serve
That first product picture quickly turned into weeks of iterations—trial, error, and plenty of problems along the way. After a lot of back-and-forth, we shipped the first MVP of the tooling and gave it a name: Backlynxer—the lynx that finds the links.
2026
Building Toward Self‑Serve
Today, we’re focused on making the service even better—sharpening the workflows, improving reliability, and expanding what the platform can do. Next up is our biggest step yet: launching Backlynxer as a fully self-service SaaS product.
2026
Find Out More About Our Services
Find Out More About Us And Our Services
Find Out More About Our Services
Get Started With Premium Backlinks
Ready to boost your SEO? Browse our Inventory and find 500+ Backlinks to boost your Domain Authority.
Ready to boost your SEO? Browse our Inventory and find 500+ Backlinks to boost your Domain Authority.
Ready to boost your SEO? Browse our Inventory and find 500+ Backlinks to boost your Domain Authority.
Aquire Expired Domains
Ready to start the next big thing? Get your expired domain with high quality SEO history in the books.
Ready to start the next big thing? Get your expired domain with high quality SEO history in the books.
Frequently Asked Questions
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Get instant Answers about our Domain Authority transfer Process, Pricing, and technical Implementation.
Get instant Answers about our Domain Authority transfer Process, Pricing, and technical Implementation.